Haier India’s Landmark Partnership with DPIFF 2024 to Amplify the Confluence of Technology and Cinematic Brilliance


The highly anticipated Dadasaheb Phalke International Film Festival Awards (DPIFF) for 2024 is poised to captivate the global cinema world. In a landmark development, DPIFF 2024 will be Co-Powered by Haier Appliances India, a worldwide leader in home appliances and the undisputed number one brand in major appliances for 14 consecutive years.

Set to unfold on February 20, 2024, in the bustling city of Mumbai, Maharashtra, the annual award ceremony promises to be a star-studded event. It will draw in a dazzling array of celebrities, media luminaries, government officials, and prominent figures from the entertainment industry. DPIFF’s mission is to pay homage to and acknowledge the contributions of the Indian Entertainment and Film Industry.

Mr. NS Satish, President of Haier Appliances India, expressed his enthusiasm for this partnership, stating, “At Haier, our unwavering commitment has always been to deliver customer-inspired innovations, aiming to be an integral part of the daily lives of Indian consumers. We do this by providing innovative, reliable, and technologically advanced home appliances. Bollywood and the world of entertainment drive India, embodying the spirit of passion, zeal, celebration, and enthusiasm. We are thrilled that our collaboration with the prestigious Dadasaheb Phalke International Film Festival Awards seamlessly integrates technology with India’s cinematic heritage. We anticipate that this association will further cement our presence among India’s discerning audience.”

The partnership between DPIFF and Haier India is a testament to the fusion of technology, art, and entertainment, illustrating the transformative influence of both these industries.

Abhishek Mishra, CEO of DPIFF, expressed his pride in celebrating the Cinematic Evolution alongside Haier Appliances India. He emphasized the remarkable evolution of the film industry and technology, which has evolved from its humble beginnings in black and white silent films to the spectacular, colorful extravaganzas witnessed today.

Guided by the brand’s purpose of ‘Inspired Living,’ Haier India is dedicated to delivering top-tier products for customers in line with its ‘Make in India, Made for India’ philosophy. As a challenger brand, Haier India is innovatively incorporating a blend of traditional and cutting-edge marketing strategies to strengthen customer relationships, enhance brand awareness, foster brand loyalty, and stimulate business growth in the Indian market.

Over the years, DPIFF has risen to become the country’s most prestigious award ceremony. In a momentous celebration of talent, the gala event will honor the stalwarts of the film fraternity who dedicated their hard work and passion to excel in the year 2023. DPIFF will bestow recognition in all three significant segments – the Indian Film Industry, Indian Television Industry, and the International Film Fraternity – all under one roof.

The primary objective of DPIFF remains consistent: to nurture and promote the art and science of film through education and cross-cultural awareness. DPIFF believes that both cinema and TV series represent art forms that possess the power to bridge cultures and illuminate the universality of the human experience.

For more information on the Dadasaheb Phalke International Film Festival, please visit their official website at www.dpiff.in.

Headquartered in Greater Noida, Haier India operates across the country with an extensive distribution network and a manufacturing facility in Pune, Maharashtra. Their product range includes a diverse array of home appliances, ranging from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers, and microwave ovens, with a specific focus on addressing local needs. For instance, their washing machines are designed to function efficiently even with nearly zero water pressure, alleviating a common challenge faced by Indian consumers. Additionally, Haier Bottom Mounted Refrigerators have gained immense popularity due to their spacious refrigeration capacity, catering to the dietary habits of the local populace.

The Dadasaheb Phalke International Film Festival (DPIFF) was established to carry forward the legacy of Shri Dhundiraj Govind Phalke, affectionately known as Dadasaheb Phalke – The Father of Indian Cinema. DPIFF is India’s sole independent international film festival, with a mission to celebrate the work of aspiring, young, independent, and professional filmmakers. The festival aims to honor the lifetime contributions of Shri Dadasaheb Phalke and support budding projects by bringing them into the mainstream. DPIFF stands as a unique initiative designed to celebrate the Entertainment Industry and acknowledge creativity in the captivating world of cinema.

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